The holidays are fast approaching and that generally means that American households get buried under an even larger pile of shopping catalogs sent through the mail. Our household is just like this. We also follow the pattern of how the rest of America reacts to these catalogs. About 90-95% are not even opened, going straight into the recycle bin. (Most communities allow catalogs, along with magazines, to be recycled with newspaper, so please don't throw them away!) Of the remaining 5-10%, only 1.5% result in a purchase! That's right, companies are willing to spend so much on these catalogs -- and destroy so many trees in the process -- for only a 1.5% purchase return.
Now, however, there is an easy way for you and your family to stop the madness. The nonprofit CatalogChoice.org allows you to take your name off of mailing lists. It is fast and easy. Follow these three steps and you are on your way.
1. Rip off the address page of the catalog and recycle the rest.
2. Go to www.catalogchoice.org
3. Follow the simple steps of typing your name & customer numbers when asked for each catalog.
They will do all of the heavy lifting for you and trees -- not to mention your sanity -- will be saved.
19 November 2007
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