Some super PACs spend millions attacking President Obama on jobs. Some super PACs tie Mitt Romney to outsourcing. Then there’s the one that has Samuel Jackson screaming “Hell no, motherf***ers!” at elderly voters.
While television ad blitz is still the go-to move for outside groups this election, one small super PAC has been generating impressive amounts of attention by focusing almost exclusively on online videos.
You have probably seen at least one of the clips from the Jewish Council for Education and Research. Their most recent video features the aforementioned Jackson urging a family of 2008 Obama supporters via storybook rhyme to “wake the f*** up!” and volunteer again. It’s garnered 1.5 million views on YouTube and likely much more via an embedded Yahoo version where it first debuted.
Written by the bestselling author of Go the F*** to Sleep, Adam Mansbach, and directed by Boaz Yakin (Remember The Titans), the short film contains all the hallmarks of JCER’s viral formula. Well known actor + obscenity + progressive message = Internet hit.
Warning: Wonderful adult language. LOL
12 October 2012
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